Q&A with: Alok Agarwal, the Senior ED of Marketing & Strategy at Binani Cement

ICCM connects with Alok Agarwal, the Senior ED of Marketing & Strategy at Binani Cement. Mr. Agarwal provides insights into the company's expansion efforts abroad as well as domestically. He also discusses Binani's focus on Africa and its branding strategy.

CW: How does your expansion into eastern India support your goal of growing Binani's export market? What is the current status of the plant project?
The idea for the plant in East India is to be located near the port. The plant in East India, in addition to serving the domestic markets, will also serve the export markets of Bangladesh and Myanmar. Exports can also be undertaken to other Southeast Asian countries. The plant is currently in the conception phase.

Read the rest of the article in the India Cement & Construction Materials issue 6.